About the author

Rhys Taylor is Non-Executive Advisor to the  New Zealand Government international trade initiative, member of the  Executive Council for Leading Change, and Managing Director at marketing and communications firm  Publicis Groupe.

British and New Zealand citizen calling Hong Kong home.  Previously Australia, New Zealand, Singapore, and the United Kingdom.

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Former:


Other publications:
  • A system for innovation and building strong brand franchises: marketingquotient.com

  • Appealing to CPI-LC (Connected Provenance Influenced, Low Capital) mass audiences: wiredfire.com