You are the product
Richard Serra, 1973, Television Delivers People
"Commercial television delivers 20 million people a minute./ In commercial broadcasting the viewer pays for the privilege of having himself sold./ It is the consumer who is consumed./ You are the product of t.v. You are delivered to the advertiser who is the customer./ He consumes you./ The viewer is not responsible for programming./ You are the end product."
"If you're not paying for it, you're not the customer; you're the product being sold."